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Built In Britain by JCB

JCB Hydradig

New partnership to celebrate the best of British engineering at The London Motor Show

THE London Motor Show has partnered with JCB and will see three of the company’s vehicles headlining on the ‘Built In Britain by JCB’ feature at this year’s show, which will take place from 17–20 May at ExCeL London.

JCB will bring their world record-breaking Dieselmax car, which set a new diesel land speed record of 350.092 miles/h on the Bonneville Salt Flats, in the US, in 2006 – powered by two JCB engines.


A Williams Martini Racing wrapped 3CX Compact backhoe loader, which was designed in conjunction with the British F1 Team and produced in its race bays, will also be present, along with the innovative JCB Hydradig tool-carrying solution (pictured).

JCB’s head of sponsorship Edd Hood said: ‘JCB are excited to partner with The London Motor Show and are thrilled that the ‘Built In Britain’ area will now officially be known as ‘Built In Britain by JCB’.

‘With a pedigree of over 70 years of British engineering, we are proud of our heritage and continued commitment to developing British machines in a global market place.

‘Bringing the 3CX Compact, Hydradig and Dieselmax to London as a celebration of both our past and future is exciting for JCB and the thousands of people coming through the doors of the ExCeL Centre.’

Alec Mumford, chairman of The London Motor Show, commented: ‘It’s pretty tough to travel anywhere in the world without seeing the renowned JCB logos, so we are really excited that JCB are partnering with the ‘Built In Britain’ feature for this year’s show, bringing three absolute powerhouse vehicles for us to all admire.’


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