Tsurumi plunge into French pump rental market
Pump manufacturer establishes wholly-owned French rental company in Strasbourg
TSURUMI Europe GmbH have established a wholly-owned French pump rental company in France, with the aim of focusing on the country’s untapped rental potential and growing their presence in the market.
Tsurumi have been present in the French pump market for years through their own subsidiary, CE2A – Tsurumi France, located in the south of France. Now, with this new development, the company will serve the market directly for both customer distribution and rental requirements.
Led by international pump rental expert Gaetan Beaulieu, Tsurumi Pompes Location SAS (TPL) were established on 24 November 2014, locating their first depot in Strasbourg, France.
To support their operation and growth in France, both technically and logistically, Tsurumi have also taken steps to acquire the majority of Belgian Tsurumi distributors Marine Motors & Pumps NV (MMPumps), who have run a well-established pump rental business for more than 40 years.
MMPumps will continue to sell and rent pumps for the Belgian market, but will also be involved in the French rental market through cross-renting as well as one of the maintenance centers. The company will rent pumps from its fleet to TPL for French customers and best practices will be shared between the two companies.
‘The French dewatering pump rental market is a major area where we see the main submersible pump players,’ said Gaetan Beaulieu, head of operations at TPL. ‘Now is the perfect time for Tsurumi to establish their own rental operations to cover unreached rental customers and capitalize on growing market potential.’
‘Availability is everything,’ added Daniel Weippert, managing director of Tsurumi Europe. ‘We are very excited to be able to make our pumps available to customers in France – not only by existing stock outlets in our dealer network, but also by direct rental, even for special applications.
‘Our new rental operation in France aims to strengthen existing relationships with equipment rental companies by giving them the opportunity to rent larger and special pumps at short notice.’