New global brand for Haver & Boecker
Company expands global mineral-processing presence with new Haver & Boecker Niagara brand
HAVER & Boecker have established a new global brand – Haver & Boecker Niagara – to combine the engineering expertise and product portfolios of their three mineral processing locations in Brazil, Canada and Germany.
In the past, the three locations acted individually for their respective regions and territories, but now customers around the world will benefit from shared innovative technology, more in-depth consultations, greater parts availability and better delivery times.
‘Niagara now stands for a new, global drive in processing technology,’ said Adrian Gamburgo, director of corporate business development at Haver & Boecker OHG.
‘These three Niagara locations will join forces and together focus on developing innovations in screening, washing and pelletizing technology, as well as increasing their regional service reach.’
The word Niagara means ‘thundering water’, echoing the sound made by the famous waterfalls on the border between the US and Canada. Due to the similarities between the water running over the edge of the falls and product coming off the deck of a vibrating screen, the Niagara name was chosen as the brand name for Haver & Boecker’s and W.S. Tyler’s vibrating screens almost 85 years ago.
‘Finding the name for this entity was easy — we went back to our roots,’ said Mr Gamburgo. ‘The name Niagara carries so much heritage, but at the same time holds so much promise for the future.’
‘Combining the best of three worlds into one processing powerhouse means only good things for our customers, allowing for improvements in terms of unique process design, state-of-the art engineering services, increased product quality and improved service,’ said Florian Festge, managing partner of Haver & Boecker OHG.
Peter Grotjohann, managing director of the German location, is excited about the new opportunities and the benefits of a worldwide portfolio for Haver & Boecker’s multinational customers as well as those with more regional enterprises.
‘By sharing technology, knowledge and processes, Haver & Boecker Niagara allows our customers access to industry-leading innovations while at the same time increasing local insight and service,’ he said.
Ronaldo Camargo de Souza, managing director of the Brazil location, said: ‘Haver & Boecker Niagara have earned the trust and respect of customers in Brazil and across Latin America with robust, high-capacity machines, tailor-made solutions, and dedicated service. With this unity, we are looking forward to sharing our XL-Class vibrating screen technology, as well as our entire portfolio of solutions, products and services with the rest of the world.’
Karen Thompson, president of the Canadian operation, emphasized how in future it will be easier to share each company’s expertise and minimize redundancies in many areas of the business. ‘Each location has different yet complementary strengths. The union allows us to combine these strengths for better results for our customers and the industries we serve.’