From the
organisers of
Hillhead logo

Hyundai appoint new dealer in Bulgaria

Strotech team

Newly established Strotech Engineering to handle machinery sales, service and spare parts 

STROTECH Engineering, based in Sofia, Bulgaria, have recently been appointed as Hyundai construction equipment dealers for the country.

Strotech Engineering is a newly established company owned and managed by Veselin Ivanov and chief executive Fani Asenova, alongside a team of 10 staff.


Mr Ivanov has 20 years’ experience in construction equipment sales and is particularly familiar with the Hyundai brand, while Mrs Asenova has many years’ experience within the banking and financing sectors.

ARN Service Commercial, one of the biggest construction equipment servicing enterprises in Bulgaria, are a key stockholder in the company.

Commenting on the new partnership, Mrs Asenova said: ‘We are looking forward to establishing a long-term collaboration with Hyundai Heavy Industries Europe (HHIE). We are very confident in the Hyundai product – the machines are of very high quality and reliability which is what our customers look for in a brand.’

HHIE sales director Alain Worp said: ‘We are extremely proud and pleased with the appointment of Strotech Engineering as our new importer in Bulgaria. Hyundai have been a market leader in the Bulgarian market for many years and knowing that some of the pioneers who were part of planting the Hyundai flag in that market are now back on board makes us feel proud and provides proof that we have made the right choice.

‘The Strotech team has a lot of expertise in the field of sales, service and spare parts, so we are certain about their potential. We at Hyundai will continue to support our new importer as well as our many customers who operate and own Hyundai equipment in the Bulgarian market, and we are confident that Hyundai will remain in the top of the Bulgarian market for construction equipment.’


Latest Jobs