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Good Design award for Case wheel loaders

Case 921G wheel loader

G-Series machines win prestigious 2017 Good Design Award for Design Excellence

CASE Construction Equipment have received the Good Design Award in the Industrial category for their G-Series wheel loaders – the latest generation of the brand’s proven range, which introduced a revolutionary windscreen design and raised the bar on operator comfort when launched in 2017.

The G-Series was one of the product designs selected by the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies out of the thousands of submissions sent by the world’s leading manufacturers and industrial design firms.


As a winner of the Award, the Case G-Series wheel loader design is now part of the Museum’s permanent design collection.

Carl Gustaf Göransson, brand president for CNH Industrial’s Construction Equipment businesses, commented: ‘We have been judged against the very best in the world and the G-Series has emerged as a winner: this prestigious accolade crowns Case wheel loaders’ long history of excellence as we prepare to celebrate this product line’s 60th anniversary in 2018.’

The cabin of the Case G-Series wheel loaders sets new standards in comfort and safety with an operator environment, controls and interface that make it the brand’s most intuitive and easy-to-operate range. Every element has been designed to provide an automotive feel with industrial performance.

The G-Series also takes visibility to a new level. The one-piece windshield provides an unobstructed panoramic view to the front, while multiple rear-view convex mirrors, rear-view display, slim engine hood and rear grid defroster offer excellent rear visibility.

The cabin interior has been designed to maximize space for the operator. The ergonomically designed joystick steering system provides a symmetrical operating station to control loader functions and machine steering, which reduces fatigue, especially during repetitive, high-production applications.

The premium control monitor interface offers intuitive navigation through the machine’s information and settings.

The suspended cab, featuring an air ride active suspension premium seat, combined with the positioning of the engine at the rear of the machine, significantly reduces noise and vibrations, improving operator comfort. 


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