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Second season of Formula One for JCB

JCB branding

JCB and Williams Martini Racing team partnership powers into its second season

JCB are looking forward to strengthening their partnership with Formula One’s Williams Martini Racing team for a second season.

As the Staffordshire-based construction giant develops its focus on the next generation, it is working on plans to introduce its apprentices to the world of Formula One, through Williams Martini Racing, as part of their training to gain experience of elite motorsport and develop a global understanding of power systems.

The partnership will also raise the profile of the JCB brand around the world, with the company’s branding appearing on the Williams Mercedes FW41 chassis and rear wing end plate throughout the 2018 racing season, which begins with the Australian Grand Prix on 25 March.

JCB will also feature on drivers Lance Stroll, Sergey Sirotkin and Robert Kubica’s race suits and helmets, and all trackside personnel team kit.

JCB chairman Lord Bamford said: ‘Designing and engineering innovative products is at the core of what JCB do, which means there is great synergy with Williams Martini Racing.

‘We have a long association with motorsport and frequently combine our engineering expertise with some of the best automotive technologies.

‘By introducing a number of our apprentices to this unique environment we aim to encourage a new generation of employees to innovate and bring the highest standards of technological expertise to the JCB table.’

Claire Williams, deputy team principal at Williams Martini Racing, added: ‘We are delighted to strengthen our relationship with JCB following our first successful year.

‘Like JCB, engineering and innovation are integral to our success, which makes sharing our expertise and knowledge with the next generation of JCB apprentices a natural progression.

‘As two great British brands, we share a similar drive to continually push boundaries and not rest on our laurels in our desire to be the best.’

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