Rokbak enjoy success at AED 2022

Company meets potential and existing North American dealers and looks forward to a busy year

ROKBAK were a major presence at this year’s Associated Equipment Distributors (AED) Summit event, held in Florida, US, from 17–19 January, where the company met with potential and existing dealers as it prepares for one of its busiest years in recent history. The Summit is an annual convention specifically for equipment distributors that aims to advance the industry through networking, education, and leadership.

The Rokbak team, including managing director Paul Douglas, attended this year’s event with a healthy order backlog in North America and amid universal praise for the company’s new-look haulers, at a time when the construction industry is preparing for high levels of demand.

Mr Douglas said: ‘North America has always been a strong market for us but following the rebrand we’ve seen accelerated demand, so we’re looking to do even better in 2022. There has been so much interest in our products here, for the strength, reliability, and effectiveness they bring to projects, so we’re rolling out an exciting new plan to ensure our customers can add Rokbak haulers to their projects.

‘The AED Summit is an important feature of the North American equipment industry’s annual calendar and it provided us with a great opportunity to meet new and existing dealers. We already have some great partners in place, and we are aiming to build our representation in 2022 in the territories where we see opportunities for growth.’

Rokbak were a Gold Sponsor of the Summit’s closing night dinner, giving the company and its dealers a VIP presence at the gala event, which included a speech from special guest, former US Vice President Mike Pence.