New brand identity for Global Recycling Foundation
Official branding and website designed to represent the crucial role recycling plays in the environment
LAUNCHED last October at the Bureau of International Recycling’s (BIR) World Recycling Convention, the Global Recycling Foundation has officially unveiled its new brand identity and website.
The new website (www.globalrecyclingfoundation.org) serves as a platform for the Global Recycling Foundation to promote recycling and the waste-management sector. It will focus on innovation, education, progress and action, and invite donations from businesses and organizations who share the same goals in ensuring recycling remains at the heart of the environmental wellbeing of the planet.
Ranjit S Baxi, founding president of the foundation and BIR president, commented: ‘It is a great achievement to see the launch of our new website and brand identity. The mission of the Global Recycling Foundation is to support the promotion of recycling, and the recycling industry, whilst supporting educational and academic studies and awareness programmes, such as Global Recycling Day.
‘Our website and brand identity brings this mission to life, highlighting that recycling is a global issue that we must all tackle together, fostering better practices to ensure that we play our vital part in preserving the future of our planet.’
Meanwhile, the Global Recycling Foundation has urged the recycling industry to take heed to the COP24 agreement and continue to play its frontline role in preserving the world’s resources and improving the circular economy. It is also calling on recycling businesses and organizations across the globe to encourage their local communities, municipalities and governments to take action now.
The foundation says recycling and reducing climate change are linked in many key ways. The reduction of carbon emissions is paramount to the fight against climate change and recycling has been shown to save over 700 million tonnes in carbon emissions every year, according to a study carried out by BIR.