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MPA launches new ‘Make the Link’ campaign package

Make the Link

New package aims to raise awareness of an essential, responsible, and sustainable industry

THE link between mineral products and the countless benefits they bring to the UK economy and everyday life has been highlighted in a new campaign package from the Mineral Products Association (MPA) which is aimed at a range of audiences – from schools and colleges and local communities, to politicians and policy makers, and those considering a career in the industry.

‘Make the Link to Mineral Products’ is a short film and accompanying brochure designed to raise awareness, understanding, and appreciation of the fact that virtually everything used in daily life is made with minerals that are quarried or mined.

The places where people live, learn, work and play, how they travel, and the way they receive goods and services, all depend on mineral products – providing safety, shelter, comfort, and convenience. Each year 400 million tonnes of mineral products are made and delivered around the country – more than 1 million tonnes per day – the biggest flow of goods in the economy.

Emphasizing the essential nature of the industry, its scale, and its contribution to the economy, ‘Make the Link’ also demonstrates the industry’s responsible and sustainable approach to supplying essential materials, from recycling waste materials and driving down carbon emissions to creating new habitats for wildlife and being a good neighbour in more than 2,000 communities where the industry operates nationwide.

Nigel Jackson, MPA chief executive, said: ‘The mineral products industry continues to be unrecognized by most people, all of whom use our products every day, many of them without even knowing it. We are, therefore, delighted to launch a new ‘Make the Link’ package to draw attention to our essential, responsible, and sustainable UK industry.

‘We have a wonderful story to tell, and each of the 80,000 people who work in this industry has a role in telling it. I encourage MPA members, and all others associated with the industry, to spread the message far and wide.’

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