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Hyundai join the CESAR Club


Theft-prevention scheme now fitted to all new Hyundai excavators and wheel loaders imported into UK

EFFECTIVE from 1 January 2020, Hyundai Construction Equipment Europe are fitting CESAR to all Hyundai excavators and wheel loaders imported into the UK and Ireland from their South Korean factory.

The Construction Equipment Association’s official CESAR Scheme, powered by Datatag technologies, has protected more than 300,000 registered machines since the scheme was first launched in 2007 – and equipment theft is said to have reduced by more than 60%, in that time.


Moreover, the recovery rate for CESAR-registered machines is also significantly higher, at 28%, than non-CESAR-registered machines, which show a recovery rate of just 8%.

Commenting on the adoption of CESAR, Hyundai’s regional sales manager for the UK and Ireland, Tony Reeves, said: ‘We are delighted to announce the adoption of the CESAR Scheme on all of our excavators distributed in the UK and Ireland and see this as a significant benefit for our customers.

‘Our network of UK and Irish dealers also sees the adoption of the identification scheme as the obvious step for Hyundai in the fight against machinery theft and protecting customers’ assets.’

Mr Reeves added: ‘Our customers’ investment is instantly protected from would-be thieves by the CESAR anti-theft ID. The Scheme is a proven crime-prevention product, reducing the likelihood of theft by in the region of 10 times, and there’s also the added benefit of reduced insurance premiums.’

Kevin Howells, chief executive officer of Datatag, said: ‘It’s great news that Hyundai have committed to fit CESAR as standard to all UK and Irish-bound excavators – it’s clear that Hyundai understand and have responded to their customers’ concerns about plant theft.

‘The CESAR Scheme greatly reduces the risks of theft and has produced some very positive results since its launch in 2007. Hyundai join a host of leading OEMs who support the scheme and we are delighted to welcome the brand into the CESAR fold.’

Rob Oliver, chief executive officer of the Construction Equipment Association (CEA), added: ‘It’s good that another leading brand has joined the CESAR programme. It is recognized that the Scheme now offers great asset-management opportunities to add to its success as an anti-plant-theft initiative.’

The official CESAR Scheme’s success in deterring theft comes from the multi-layered technologies supplied by security specialists Datatag. These include uniquely numbered, tamper-evident triangular ID plates; hidden RFID transponders; microscopic Datadots; and a unique forensic DNA solution.

Once fitted, these technologies are almost impossible to remove successfully and when recorded on Datatag’s secure database, are accessible to the police 24h a day, seven days a week, allowing them to identify any machine at the roadside, night or day.

A further benefit to customers of brands fitting CESAR to their machines is that many leading insurers provide insurance premium discounts of up to 20% off for all protected and registered equipment.


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