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Bobcat Machine IQ on subscription

Bobcat have launched the company’s new Machine IQ telematics subscription service in Europe and Israel Bobcat have launched the company’s new Machine IQ telematics subscription service in Europe and Israel

Telematics subscription service now available with Standard and Premium package options

GLOBAL compact equipment specialists Bobcat have launched the company’s new Machine IQ telematics subscription service in Europe and Israel. Designed to connect customers to vital machine information anytime, anywhere, the new subscription service is available in two packages for both customers and dealers, with standard and premium options available.

Machine IQ allows customers to check the health of their machines and remotely track information that enhances maintenance, security, and performance. The simple and powerful tool allows customers to get the most out of their Bobcat equipment, helping them to achieve more while protecting their investment.


With Machine IQ, customers have constant access to crucial machine information on their smartphones or computers. Equipped with this information, they can optimize machine use and plan jobs for maximum profitability by keeping idle times to a minimum and tracking fuel consumption. Service planning is also made easy with maintenance notifications, saving operators time and money by allowing them to efficiently schedule machine maintenance and manage job sites during planned downtime.

The Machine IQ mobile app The Machine IQ mobile app

Bobcat say connecting customers to their machine data not only drives efficiency, but also delivers peace of mind. Machine IQ enhances security by allowing users to create geo-fences and machine curfews, providing the assurance that their investment is protected with customizable notifications that alert users when there is unauthorized machine movement.

Widely adopted by hundreds of Bobcat dealers worldwide, Machine IQ is said to be redefining the standards for operational efficiency and customer service. Harnessing the power of Machine IQ data, dealers can anticipate and prepare for service needs before a customer needs to pick up the phone. Dealers and customers can choose from two options – a Standard package with basic telematics and a Premium package with additional advanced features.

According to Tomas Plechaty, Machine IQ senior program manager at Bobcat EMEA, the subscription options let users tailor their experiences and access the level of connectivity and insights that best suit their needs. ‘With a focus on simplicity for the user, we are confident that the packages will meet the needs of customers and dealers across the globe, and help them grow their businesses,’ he said.

Standard package – Essential telematics data

Free for the first two years from the original equipment delivery date, the Machine IQ Standard package includes:

  • Basic telematics 

  • Custom asset names

  • Maintenance interval tracking.

Premium package – Advanced features and insights

The Machine IQ Premium package allows customers to upgrade their machine subscription with more robust reporting data. It includes all Machine IQ Standard features plus:

  • Maintenance reminder email alerts

  • Fault code notifications and troubleshooting

  • Geo-fence creation and breach notification 

  • Curfew creation and breach notifications 

  • Motion detection notification 

  • Machine utilization reporting 

  • In-portal notification management.

Customers can experience the benefits of Machine IQ Premium with a free 90-day trial with every new Bobcat equipment purchase of Machine IQ-eligible equipment. Machine IQ comes factory-installed with many equipment models and can easily be installed on compatible Bobcat machines in the field.


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