Finning launch compact equipment matchmaker tool
New online tool to help businesses find their perfect Caterpillar compact machine for their applications
FINNING UK & Ireland, the world’s largest dealer of Caterpillar machines, parts, and aftermarket services have simplified the process of finding a compact machine for specific projects, terrains, and budgets with their new online tool, the Machine Matchmaker.
The tool provides a streamlined solution allowing users to quickly understand which compact machines suit their needs and budget. Customers will be able to find their perfect match by heading to the Finning UK & Ireland website, launching the matchmaker tool and answering just three questions.
The Machine Matchmaker is designed for prospective owners of compact machinery and aims to provide an affordable Cat machine option for everyone.
Outlining the thinking behind the concept, Helen Day, BCP product Manager at Finning UK & Ireland, said: ‘There is an incredibly diverse range of applications for smaller plant businesses across landscaping, construction, utilities, farming, waste management and more. The Cat compact range has been developed with this diversity in mind, offering versatility, reliability, and the industry-leading features you see across all Cat machinery.
‘Due to the vast array of different machines available it can be difficult for customers from small or medium-sized companies to navigate the complexities of comparing the costs involved, especially the cost of hire versus ownership. The Machine Matchmaker tool gives people a quick way to identify the type and size of machine that would suit their needs, and an idea of the cost of each option.’
Ms Day went on to explain how the new tool helps customers get the best value from the Cat compact range: ‘The range is about removing risk, improving fuel efficiency, maximizing power and precision, and, ultimately, helping you manage every aspect of your business.
‘Features such as the stick steer and cruise control in the mini-excavators make manoeuvring, positioning, and travelling easier, whilst the extended reach of the 259D3 compact track loaders improves ease of truck loading. The whole range incorporates new features that make operation and maintenance easier, maximizing jobsite efficiency.
‘The launch of the Machine Matchmaker will help customers narrow down their search to include fewer models so they can focus on which features they are interested in, and get to the best machine for them with less effort.’
The Machine Matchmaker tool is part of a redesigned experience on the Finning UK & Ireland website for those interested in compact machines. The new site includes details of service plans, finance, and local branches.
