Terex claim third place
"TO improve the reputation of the Terex brand and remove the perception that their products are unreliable and non-durable, senior management decided to go ‘back to basics’ and have set out a number of improvement plans."
"The Corporation’s overall aim is to provide value for the end-user by supplying class-leading and reliable products, improving the quality of distribution of these products, and backing this up with an understanding, responsive, customer-oriented support service."
"The corporation’s gross turnover has grown over a period of nine years from $422 million to $3.4 billion in 2002, as a result of which, Colin Roberts, president of Terex Construction, has stated that Terex Corporation can now confidently claim the number three position, behind Caterpillar and Komatsu, in the world order of construction equipment manufacturers."
"This rate of improvement has been achieved by bringing together well known but independent companies and moulding them into one corporate body under the Terex brand. A trademark feature has been to create a ‘fit, lean and flexible’ culture throughout the group. Four separate customer-focused business divisions have also been established — construction, cranes, mining and aerial work platforms."
"The overall objective is to continue to grow the business through new product development and further acquisitions, as well as manufacturing, marketing and distribution alliances. There are still some gaps in the product range and areas of distribution which are currently being looked at. This is being redressed, however, following the launch of 24 products in the last year, with a further 30 new products due to be introduced next year."
"Among the recent investments in the UK has been the establishment of a brand new greenfield manufacturing operation at Coventry, producing Benford dumpers and compactors and Fermec backhoe loaders. This facility also serves as the UK head-quarters for Terex Compact Equipment. With centralized facilities at Watford and Blantyre, Terex UK Ltd serves as the wholly owned nationwide distribution company to sell and support the Terex range of rigid and articulated dumptrucks, Atlas excavators, and specialist materials handlers for the recycling industry."
