Scorching welcome for Miller UK product launch
Company launches new Miller GTS compact quick-coupler range and celebrates 40 years in business
Earthmoving attachments manufacturers Miller UK returned to Hillhead in June to celebrate their 40th birthday and showcase their latest product innovation. Over the three days of the show Miller UK welcomed hundreds of visitors who flocked to their stand to see the brand new, fully hydraulic, compact quick-coupler Miller GTS range in action.
Barry Robison, Miller UK’s marketing manager, said: ‘We strongly believe that coupler technology has a key role to play in improving the operator experience; making on-site operations safer, more convenient and capable of withstanding the most challenging working environments.
‘Hillhead was the perfect venue to launch our brand new Miller GTS range; the lowest, lightest and safest compact quick coupler in the marketplace, offering operators of mini-excavators the widest multiple range of pick-ups for any attachment within the same class, all from the comfort and security of the cab.’
In addition, visitors to Miller’s stand also had the opportunity browse the full Miller product range, including the company’s latest PowerLatch Tilt coupler and quarry-spec buckets. The latter included a ‘Hillhead show special’ – a brand new CAT 980K bucket, which was sold on the last day of the show.
Conor Thompson, specialist products division manager at Miller, said: ‘We are experts in bucket repair and refurbishment, and we use our experience to offer tailor-made attachment projects, full skip overhauls and coupler refurbishments.
‘The CAT 980K bucket is a fantastic piece of kit that was made earlier this year in our Cramlington facility. There was a lot of interest in it during the show and it was an added bonus to make the sale.’
‘We’re delighted to have had the opportunity to launch the brand new GTS range at Hillhead this year,’ commented Brendan Quill, sales and marketing director at Miller UK. ‘The response to our new product has been astounding and sales enquiries at the show were exceptionally high. There were also a large number of Miller products on demo around the show, which was fantastic to see.’
Mr Quill said Hillhead also provided a fantastic opportunity for Miller to celebrate their 40th anniversary, and as part of the celebrations a special VIP event was held to thank customers for their loyal support over the past 40 years.
The evening began with a product launch video and speech from company chairman Keith Miller, who spoke in depth about Miller’s next-generation, groundbreaking quick-coupler range, a new industry benchmark for quick-coupler safety that created a real buzz amongst the audience.
What followed was an evening of entertainment and networking, which provided the perfect opportunity to meet and thank existing customers and suppliers, as well as celebrate Miller’s 40 years in business.