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Rokbak appoint another US dealer


Further boost for North American dealer network with appointment of Mississippi-based TraxPlus

ROKBAK have welcomed another highly experienced US dealer to their team as they continue to invest in supporting articulated hauler users throughout the booming North American market.

The appointment of TraxPlus, who serve construction and forestry customers across Mississippi, Louisiana, and Alabama, follows hot on the heels of two recent partnership announcements with dealers covering Montana and Colorado, and Kansas and Missouri.


Founded in 2013, TraxPlus are based in Mississippi and have their headquarters in Hickory, but the company has additional facilities in Columbus and Summit, as well as an office in Boyce, Louisiana, and a newly opened location in Bessemer, Alabama. Initially specializing in supplying used construction and forestry equipment, they have since grown to become one of the premier new and used sales and rental dealerships in the south-east of the country.

With TraxPlus already serving customers ranging from small private contractors to large contracting companies, as well as government entities, sales manager Mark McGee believes their new OEM partner will be of great help in attracting business from more of the bigger outfits.

‘Our mission is to provide equipment from the world’s leading manufacturers, so on the back of the growth of our construction and rental departments, we felt the addition of Rokbak’s articulated haulers would be a perfect fit to expand our product offerings,’ he explained. ‘With some major projects on the horizon, we expect demand for the rugged and reliable RA30 and RA40 to be through the roof.’

Of the 74 employees working across TraxPlus’s four full-service facilities, 20 of them are highly trained technicians employed in mobile service and maintenance roles. A 40,000 sq ft workshop in Hickory specializes in heavy equipment and hydraulic repair, with overhead cranes of up to 20 tons capacity ensuring that no job is too big.

‘When your livelihood depends on making sure your equipment stays in great working order for years to come, you need access to knowledge and skill you can count on,’ said Mr McGee. ‘So, when that machinery offers the highest-possible reliability and long service intervals, you’re already off to a great head start.’

Robert Franklin, director of sales Americas at Rokbak, said: ‘The appointment of TraxPlus reaffirms our commitment to strengthening our position across North America by partnering with the most capable and ambitious dealers.

‘In such a strong market – half of all 2022’s global sales of new articulated haulers are expected to occur in North America – our machines are in high demand, but partnering with dealers who offer the highest-possible levels of after-sales service to our customers is what will make the difference to us all in the long term.’


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