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Norman and Monty strike again in industry ‘first’

Cartoon figures interact with real live colleagues in latest safety video from CEMEX UK

CARTOON figures Norman, the loveable walking disaster, and Monty, his long-suffering boss, have made a return in the latest CEMEX UK health and safety video, ‘Step In...Save a Life!’ 

For the first time in the building materials industry, the new video involves cartoon characters interacting with real live colleagues.

‘We’re delighted to have Norman and Monty back with us, and by using humour it enables us to make some vital health and safety messages very memorable,’ said CEMEX UK health and safety director Andy Taylor.

‘Norman and Monty say nothing but certainly communicate a lot. Because of this format there are no language barriers, so it has the potential to be used by the 50 or so CEMEX operations across the world.’ 

Mr Taylor continued: ‘The video will form a vital part of our ongoing programme of health and safety training for all CEMEX UK personnel. Currently each operational business is involved in 90-minute step-downs during which the whole of the operation closes for an hour and a half.

During this time colleagues watch the video and review health and safety, to hopefully ensure everyone goes home safely at the end of a working day.’

Norman and Monty have appeared in three previous CEMEX UK health and safety videos: ‘Slips, trips and falls’ (2006); ‘Isolation procedures’ (2010); and ‘Driving Safety’ (2010).

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