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New Holland Construction expand Tier 4 offering at Bauma 2013

New Holland took the lead with the introduction of the first Tier 4 Final compliant mid-size crawler excavator in the industry in addition to continuing to expand their offering of Tier 4 Interim models. The stand at the Bauma 2013 exhibition showcased New Holland’s extensive full offering and the benefits the brand is able to provide their customers with the resources and backing that come from being part of Fiat Industrial.

Advances in performance and fuel efficiency with Tier 4 solutions

New Holland continue to expand their Tier 4 Interim-compliant offering with the introduction of three C-Series short-radius excavators, including a Blade Runner model, and the new C-Series dozers which now offers three models ranging from 13 to 20 tons with the addition of a new model at the low end of the range.


In addition, New Holland have launched the first Tier 4 Final mid-size crawler excavators in the industry with the introduction of two new C-Series short-radius models. Just like all New Holland Tier 4 Interim machines, the new models rely on the brand’s high-efficiency hydraulics and low-emissions engine technology to offer fuel savings and increased power. 

These advances in low emissions, high performance and high fuel efficiency are the result of New Holland’s access to the R&D resources of Fiat Industrial and their close collaboration with sister company FPT Industrial, who specialize in low emissions technologies. FPT Industrial’s latest low emissions technologies were also displayed in a dedicated area on the New Holland stand.

New machines

New Holland say that the L230 skid-steer loader and C238 compact track loader on display are testament to their search for continuous improvement, as these new models pack a considerably bigger performance in a machine that keeps the compact dimensions of their predecessors. 

Also new at Bauma 2013 were New Holland’s best-selling graders which now feature a low profile cab that reduces the machine’s maximum height to just 3,060mm, removing all transport limitations. 

For the first time, a New Holland Agriculture tractor was on display on the stand, showcasing the features that are making these machines increasingly popular on road construction jobsites and landscaping work. The T7.270 Auto Command on show featured New Holland’s continuously variable transmission designed to exploit the low running speed and high torque of the engine. With 270 maximum Engine Power Management horsepower and ECOBlue SCR emission reduction technology, this tractor offers exceptional performance, fuel efficiency and versatility.

The characteristics of New Holland’s graders and the popularity of their agricultural tractors in the construction industry were recognized by Diesel Progress magazine and powertrain manufacturer ZF, who nominated the 156.7A grader and T9 Series tractor for their Excellence in Equipment Engineering award in their respective categories.

Fleet management made easy

New Holland’s FleetForce telematics system took centre stage at this year’s Bauma exhibition, bringing customers a valuable tool to optimize performance and use of every machine in their fleet. The new midi crawler excavators and graders are factory ready for FleetForce, so that customers can have the system either factory fitted or they can order it as a dealer-installed kit. 

The New Holland experience

New Holland are keen for customers to experience first hand the performance of their new models. To this end, the Yellow Factor Experience road show will travel throughout Europe in the coming months, providing the opportunity to test drive the latest models, meet with New Holland representatives to learn more about the machines and the broad range of services they can rely on for their business. 

For those who can’t attend the Yellow Factor Experience road show, a new app for iPad offers the opportunity to experience the performance of New Holland’s skid-steer loaders. The GP New Holland app presents the challenge of completing (without accidents) a circuit of the track that simulates a job site. 

New Holland, New Life

New Holland takes forward its New Holland, New Life launched at Intermat 2012 to recycle as many materials used to build the stand as possible. The PVC sheets used at Intermat were turned into a variety of useful object by a team of designers. Among them are the 100 limited edition bags that journalists coming to the New Holland stand will receive. At the end of the Bauma 2013 show, all wood, stone and concrete used on the stand will once again be recycled and given a new life.


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