New general sales manager for Continental

Rebecca Shedden promoted to general sales manager of company’s industrial tyre sales team

CONTINENTAL Tyre Group have announced that Rebecca Shedden has been promoted from 360 office manager to general sales manager – industrial. Rebecca has worked at Continental for more than 14 years and in that time has gained a vast amount of experience in the commercial vehicle industry.

In her new role she will be responsible for leading Continental’s industrial sales team as it seeks to not only grow profitable long-term business, but also strengthen the company’s strategic relationships in the market.

Commenting on her new position, Rebecca Shedden said: ‘Continental has a great industrial tyre offering that can really help companies reduce both whole-life tyre costs and reduce vehicle downtime. I look forward to developing our industrial business strategy in a changing and challenging market.’

Arthur Gregg, sales and marketing director – commercial tyres, said: ‘The industrial team has remained strong in the downturn and I feel that Rebecca’s enthusiasm, knowledge and experience will really enhance our already strong sales offering and help develop a clear strategy going forward.’