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JCB announce deal with new British F1 team

Lance Stroll and Sergio Perez

Prominent JCB branding to feature on SportPesa Racing Point cars driven by Lance Stroll and Sergio Perez

JCB have announced the start of an exciting partnership with a new British motor racing team as the company continues to expand its presence in global markets.

The partnership with SportPesa Racing Point Formula One team (formerly Force India) will see prominent JCB branding on the two cars driven by Lance Stroll and Sergio Perez from the first F1 race meeting in Melbourne in March. Branding will also appear on helmets, overalls and the team’s trackside clothing.

In addition, JCB will play a major part in Racing Point’s development by providing machines to help in the construction of the team’s planned new factory later this year. JCB will also provide a range of power tools and workwear for the British team as well as equipment including access platforms and generators to assist the team when it races in Europe.

JCB began their association with F1 in 2017 with a Williams Racing sponsorship that has now concluded. The new deal offers JCB the opportunity to develop customer relationships at race meetings and to promote their brand in new and existing markets to increase global sales.

JCB chairman Lord Bamford said: ‘The popularity of Formula One gives JCB an excellent platform to promote our products on the international stage to both new and existing customers. We see great synergy with the Racing Point team; we both have a passion for pushing the boundaries of new technology and an ambition to succeed.’

Otmar Szafnauer, team principal and chief executive officer of SportPesa Racing Point, added: ‘This is the dawn of a new era for this team and we are delighted to welcome JCB on what is certain to be an exciting journey in the years ahead. We are hungry for success on and off the track and it’s great to have such a dynamic and world-leading brand supporting our efforts as we head into the 2019 season.’

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