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2020 / 2021 Edition

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Hyundai expand Taylor & Braithwaite sales territory

Bev Walker

South Yorkshire added to distributor’s existing territory across north of England and Scotland

HYUNDAI distributors Taylor and Braithwaite (T&B), based in Sandford, Cumbria, have had their sales territory expanded to include South Yorkshire. The new area is in addition to the company’s existing patch, which covers the rest of Yorkshire, Lancashire, Cumbria, County Durham, Northumberland and Dumfries and Galloway.

The change forms part of Hyundai Construction Equipment Europe’s strategy to realign dealer coverage in the UK, where South Yorkshire had remained a vacant territory. T&B’s sales areas already encompassed the three other Yorkshire regions, so it made business sense to add South Yorkshire to the company’s territory.

Tony Reeves, UK and Ireland sales manager at Hyundai Construction Equipment Europe (HCEE), said: ‘Taylor & Braithwaite is a high-performing Hyundai construction equipment dealer. The company has an excellent sales provision in the Yorkshire areas and currently offers great service and sales support in the county. The territory expansion for T&B will give customers in the region improved accessibility and availability to the Hyundai range.’

Taylor & Braithwaite’s sales director, Ian Burton, commented: ‘This is a natural expansion of our territory. Bev Walker (pictured), our Yorkshire territory sales manager, has already built up many contacts within the Yorkshire region. Combined with our regional team of service engineers, I am extremely confident we can continue to support both existing and new customers throughout the lifetime of their machine purchased from T&B.’

Taylor and Braithwaite have more than 50 years’ experience in supplying, servicing and maintaining construction, recycling and agricultural equipment throughout the north of England and Scotland. The company was awarded the Hyundai dealership in 2010 and to date has sold more than 1,000 machines to date. T&B’s expansion into South Yorkshire for Hyundai construction equipment became effective 1 January 2021.

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