Rebranding and strategic inter-company unification of Dunlop Conveyor Belting and Fenner Dunlop Americas
NETHERLANDS-based Fenner Dunlop BV, who trade as Dunlop Conveyor Belting, and Fenner Dunlop Americas, have announced a major global brand unification. Effective from 1 January 2024, the two divisions will operate under a common strategy, and both will trade under the Fenner Dunlop Conveyor Belting brand name.
The Fenner Group, including Fenner Conveyor Belting in Australia, is a market-leading manufacturer of industrial belting and other polymer-based products. In 2018, they became part of the Michelin Group – one of the world’s biggest manufacturers of rubber products.
The Fenner Group’s European operation has built a market-leading reputation for product quality and longevity, its geographic sales domain being Europe, the Middle East, and Africa (EMEA). Across the Atlantic, sister company Fenner Dunlop Americas already trade as Fenner Dunlop Conveyor Belting. They operate in North America, including Canada, parts of South America, and the Caribbean. Under the leadership of executive director Edwin Have, the two entities form the Northern Hemisphere division of the Fenner Group.
Although the brands are being unified, the Fenner Group structure itself will not be changing and will continue to have separate operations in the Northern and Southern hemispheres. What is changing, say Fenner Group, is that the EMEA and the North American divisions will be working much more closely together with each using the Fenner Dunlop Conveyor Belting brand name to create a more consistent brand presence and strategy across different geographical regions and divisions.