Cosalt Workwear rebranded as Ballyclare
Company signals the beginning of a new era in the provision of protective clothing and equipment
THE Cosalt Workwear brand has been relaunched under the brand name Ballyclare, signalling the beginning of a new era for the protective clothing and equipment provider following the acquisition of the business earlier this year by entrepreneur David Ross.
Explaining the rationale behind the rebrand, Ballyclare’s managing director, Carlton Greener, said it was a positive step forward as the company looks to the future.
‘A name change was inevitable so it was always a question of when, not if, we rebrand,’ he explained. ‘After examining various options, we felt the Ballyclare name makes sense on so many levels. It is our registered company name and is also already well known in certain markets.
‘From our customers’ and suppliers’ perspective, we will have a new name and a new look but our commitment to supplying quality products and delivering excellent service remains the same.’
Ballyclare’s core markets are the fire and rescue services, railway operators, the military and police, utility companies, motor technicians and businesses in the road construction and aggregates industries.