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Continental adopt single-source approach


Company strategically sharpens Conveying Solutions portfolio and unifies branding globally

CONTINENTAL have strategically sharpened their profile as a provider of service and complete conveying solutions and, therefore, unified their portfolio under the Continental brand. In future, all products, technologies and services, know-how and expertise will be combined under the Continental brand.

Hannes Friederichsen, head of the Conveying Solutions business unit at Continental, explained: ‘Decisive drivers are our customers. In this way, our customers and partners will benefit from a stronger and trusted global product portfolio from a single source. Thus, we will further be joining forces to continue our customer-centric business approach.’

Effective from January 2021, all products from company-owned brands PHOENIX, IMAS, Kolubara, LEGG, Matador and National Belt Service will be integrated into the broad Continental product and service portfolio.

The bundling of assets under one global brand goes along with an optimization and extension of the portfolio in both belts and digital products. Continental are further extending their offer with an increasing number of value-added digital innovations and services.

‘We see fast-changing requirements in our markets. A few years ago, our customers asked for high-quality, long-life belts. Now, construction, industry and mining companies are looking for safety, quality, efficiency and productivity gains,’ said Andreas Bakenhus, who has responsibility for Continental’s newly created Conveying Solutions service segment.

‘Our customers are requiring integrated solutions covering the entire value chain around a belt, from commissioning, consulting and training to digital monitoring and on-site maintenance. Additionally, energy-optimized belts, new business models and sustainability aspects will play a crucial and competitive role in the future. Basically, it is our job to offer service levels that allows our customers to fully concentrate on their core business.’

Beyond this, Continental will extend their support to their regional distributors with an extended offering of service-related products and digital tools. The company is continuing to develop value-adding digital solutions and services, such as the new drone-based monitoring solution for conveyor systems that will be launched to market this year.

Globally, Continental offer both an international network of 1,300 experienced service technicians and partners, as well as a broad scope of digital solutions, such as their Conti MultiProtect intelligent integrated condition-monitoring system that detects potential problems early on and minimizes downtime.

‘We deliver world-class and innovative products and services that contribute to the business of our partners worldwide,’ added Dr Michael Hofmann, head of key account management and marketing for Conveying Solutions. ‘In the past, we had a line-up of different brands and product lines. We are now simplifying our portfolio to provide our global markets easier and faster access to our entire product line-up. This includes Continental’s outstanding know-how, technology, innovation and research and development resources, global production and service network.’

As one of the leading experts for conveying solutions, Continental say they are building on almost 150 years’ experience in high-performance conveyor belts to offer customers around the world the most complete and advanced product, technology and service portfolio for all construction, mining and bulk material handling applications.

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