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CASE European Roadshow returns in 2023

Following a recent successful event in Germany, the CASE European Roadshow 2023 will move on to Italy, France and the UK
Following a recent successful event in Germany, the CASE European Roadshow 2023 will move on to Italy, France and the UK

Hands-on experiences and demonstrations of innovative technologies and digital solutions 

CASE customers and the media from across Europe will have the chance to try a wide range of machinery at various events as the CASE European Roadshow returns for 2023. The first event took place from 6–7 May in Germany, with roadshows in Italy, France and the UK to follow in late May, June and September respectively.

Digitalization, community, innovation and sustainability will be the focus of the roadshow events, as CASE demonstrate customized digital solutions and innovative technologies along with 100% electric machines for a sustainable future.


Recently launched machines will be available to test, such as the new CASE 836C and 856C graders with their innovative new electrohydraulic controls, joystick steering systems and improved operator comfort and controllability, along with the opportunity to try a number of models from the new E-Series crawler excavator line-up, among many other machinery types.

‘The CASE Roadshows take our machines to our customers through tailored, localized events that provide them with hands-on experience through dedicated field activities,’ said Federico Bullo, head of Europe, Construction Equipment, at CNH Industrial.

CASE Service Solutions’ range of connected and non-connected after-sales services will also be presented during the Roadshows. They are designed to further boost the productivity, profitability and uptime and support customers’ experiences of CASE equipment. Roadshow visitors will also learn about the extensive parts offerings provided by CASE.

‘We have recently celebrated having all of our dealer partners together for the European Dealer Convention and it will be great to see our customers again at our roadshows around Europe,’ said Mr Bullo.

The German and Italian legs of this year’s Roadshow took place last month. Next, the show travels to France (7–8 June), with the UK Roadshow taking place from 14–15 September.


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