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CameraMatics introduce i-DAS

CameraMatics say i-DAS will provide drivers with unparalleled awareness of vulnerable road users and distractions CameraMatics say i-DAS will provide drivers with unparalleled awareness of vulnerable road users and distractions

Advanced AI-powered collision-avoidance system set to deliver unprecedented driver awareness

GLOBAL driver safety providers CameraMatics have today announced what they claim is the most advanced AI-powered collision-avoidance system on the market, one which promises to radically improve driver reaction times and blind spot visibility.

Fleet operators will be able to empower their drivers with i-DAS (Intelligent Driver Assistance System), which also includes DMS (Driver Monitoring System), to provide drivers with unparalleled awareness of vulnerable road users and distractions. 


On the road, visibility, distractions, and physical and cognitive fitness can seriously affect reaction times. Even drivers with relatively quick reaction times may see drastic changes depending on their mental alertness or surrounding vehicle visibility, but fatigue is not always apparent. Road accidents happen in a split second, so every moment counts, especially when manoeuvring heavy goods vehicles in built-up environments.

i-DAS features strategically placed blind-spot detection and driver-monitoring cameras, combined with an in-cab display and speakers, to give drivers real-time warnings of hazards and collision risks. The system’s external AI cameras feature adjustable detection zones of up to 30m, providing perfect coverage of risk zones.

i-DAS uses deep-learning algorithms to make sense of the data, continually scanning for pedestrians, hidden road users and cyclists. It is also capable of filtering out road furniture, ensuring that drivers are only alerted of genuine risks.

In low-speed, high-risk manoeuvres, where visibility is often at its worst and pedestrians and other road users more likely to be hidden in blind spots, i-DAS acts as the perfect Moving Off Information System (MOIS). At the same time, internal cameras monitor the driver’s head position and eyes to look for signs of fatigue or distraction, providing audible and visual feedback when risks are detected.

Video snapshots of any road incidents are automatically recorded and uploaded to the CameraMatics cloud, which allows rapid incident response and helps fleets to integrate evidence-based driver coaching programmes, helping CameraMatics to build towards a world with zero road accidents.

The launch of i-DAS is well timed to help fleets to meet Direct Vision Standard 2024 and upcoming Blind Spot Information System (BSIS), Distraction Detection and MOIS requirements for new truck registrations in the EUs General Safety Regulations (GSR) in July 2024, not only helping to keep drivers and other road users as safe as possible, but also helping organizations with safety and risk compliancy.

Mervyn O’ Callaghan, chief executive officer and founder of CameraMatics, commented: ‘We’re proud to introduce the world’s most advanced collision-avoidance system, which continues our history of launching disruptive and cutting-edge AI-based technologies within the telematics and fleet-management industry.

‘i-DAS provides drivers with a whole new level of awareness when it comes to flagging hazards, fatigue and distractions, helping to reduce avoidable accidents and lowering insurance premiums. More importantly, i-DAS can help to make roads safer for all.’


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