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2022 / 2023 Edition

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Bell Equipment evolve into a global manufacturer

Bell Equipment's Eisenach-Kindel plant

South African manufacturer invests €17 million in expansion of Eisenach-Kindel ADT plant in Germany

BELL Equipment have evolved from a global supplier to a global manufacturer with the €17 million expansion of their Eisenach-Kindel plant in Germany.

The project, which attracted a grant from the state development agency, the LEG Thuringen, for its contribution towards the improvement of the regional economic structure, accommodates the fabrication of articulated dumptruck (ADT) components for the Northern Hemisphere.

Bell Equipment group chief executive officer Leon Goosen officially opened the new production complex at the end of September and said the ‘momentous occasion’ was a progression of the group’s sustainable growth strategy to bring the Bell ADT range closer to its customer in the major global markets.

The strategy first gained traction in 2003 when Bell opened their ADT assembly plant in Eisenach-Kindel, in response to growing activity in Europe.

Mr Goosen explained that it was the ‘rich history in vehicle production, the location relative to infrastructure, along with investment support by the Ministry for Economic Affairs and the LEG Thüringen’, that first attracted Bell to Germany’s Thüringen region in the early 2000s.

Continued strong demand from Europe and North America saw Bell expand their European Logistics Centre in Germany in 2017 and establish an American Logistics Centre the following year.

‘This, our third project here, is a significant capital investment for the Bell Equipment Group, and completing the project in just over 12 months is a tremendous achievement that demonstrates our commitment to grow as a global manufacturer,’ continued Mr Goosen.

‘The investment is a direct response to the widespread acceptance and growth in demand of our Bell ADT range. Trucks built in this factory are destined primarily for our Northern Hemisphere markets of Europe and the UK, and a significant proportion of production is exported to North America and Canada.’

The new facility directly adjoins the existing factory halls, effectively tripling the available production and storage space, and providing in-house manufacturing of truck components in Europe for all the Bell ADT models (B20E to B50E) that are assembled in Germany.

‘European production will improve the group’s lead times, providing greater flexibility and better response to dealers and customers,’ added Mr Goosen.

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Submitted by Quentin de Jager (not verified) on

Made in Germany inspires more confidence than Made in South Africa to many and that is just how perception works. If only many of those same knew where their BMW 3 series and Mercedes C series were coming from.

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