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2020 / 2021 Edition

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Another UK dealer for Case Construction Equipment

Northern Ireland-based Cowan Bros appointed as full-line Case dealers 

CASE have expanded their UK dealer network with the appointment of Cowan Bros. Based in Mallusk, Belfast, the new dealer will offer a full range of Case machines, together with parts and service support.

The collaboration was recently signed at Case’s customer centre in Paris, coinciding with the recent launch of the company’s new F-Series range of compact wheel loaders.

Cowan Bros will have four salespeople to effectively cover the territory, who will be supported by Case’s existing team of engineers and dedicated parts staff.

David Cowan, managing director of Cowan Bros, commented: ‘Case is a premium construction equipment brand and our aim is to look after existing customers and to rebuild the success of the Case brand in this territory. We will provide 100% support to this brand.

‘With the opening of our new purpose-built premises in Belfast, the great team of people at Case Construction supporting the brand and having the experience and established base to work from, combined with the investment we have made in bringing onboard the right people, and in our facilities, ensures we are in very strong position to grow this business.’

Scott Freeman, business director for Case Construction Equipment added: ‘I am extremely pleased with the appointment of Cowan Bros. Northern Ireland is a strong focus area in which Cowan Bros will cover and they will be extremely important for the development and growth of the market share for Case. Cowan Bros will enable Case to grow and truly show the customers the excellent benefits of the wide range of products we deliver such as fuel efficiency and product reliability.’

Commenting on the dealer appointment, Andy Blandford, head of CNH Industrial Construction Equipment in the Europe, Middle East and Africa (EMEA) region, said: ‘I am confident that we have found the right partner to speed up the success of the Case brand in this part of the UK. They have the right entrepreneurial skills and resources to make Case the ultimate choice especially for excavators and wheel loader customers.’

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