CASE announce new head of sales for Europe

Francesca Asteggiano appointed to support dealer network and drive growth across European markets

CASE Construction Equipment have announced the appointment of Francesca Asteggiano as their new head of sales for construction brands Europe at CNH, effective from 30 October 2025.

Ms Asteggiano brings more than 17 years’ experience in the business-to-business sector, with a strong background in strategic and commercial leadership. CASE say her broad industry expertise and customer-focused approach will be key in supporting their dealer network and driving growth across European markets.

‘I’m honoured to take on this new role and excited to work closely with our dealer network to strengthen our brand and deliver value to our customers,’ said Ms Asteggiano. ‘Together, we will continue building a strong and competitive presence across Europe.’