A new Nynas takes shape
Core European markets in focus as company downsizes in Central and Western Europe
WITH the world changing at a rapid pace, Nynas are taking strategic steps to strengthen their competitiveness in core markets. The company will create a business footprint focusing on customers in the naphthenics and bitumen market in Europe and will look to significantly improve efficiency to deliver a competitive customer experience.
Moreover, Nynas will focus on four strategic sustainability areas: product development, environment and climate change, health and safety, and people and society.
‘We need to focus our efforts on a number of topics of high importance for our customers and society in general,’ said Rafael Renaudeau, vice-president of Nynas Bitumen. ‘Efficiency and innovative leadership will play a crucial part in our success, and it can only be achieved by becoming a more focused company with the drive and agility to invest in what matters the most in our core markets.’
In line with the Nynas strategic choices, the bitumen business will refocus on a smaller, profitable core business, and on developing its sustainable offering. The bitumen business will optimize its channel to market solutions with the objective of providing best value to its customers.
In the Nordics, the Baltics, and the UK, Nynas will centralize their activities and create a more efficient operation based on high-performing products and an optimized supply network. Customers within the core markets will continue to be supported by local Nynas representatives.
As a consequence of these strategic choices, Nynas have informed customers in certain parts of Central and Western Europe of their intention to downsize supply.
‘We are now putting all our efforts and resources behind this decision and focus on our core markets. At the same time, we want to thank our loyal customers in Central and Western Europe for their business, where we have enjoyed a strong relationship over many years,’ concluded Mr Renaudeau.
Nynas say the changes announced represent a major transformational step for the company, and customers and other stakeholders will be kept up to date on progress.