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United Plant mean business with asset management rebrand on a national scale

Greg Mulhearn

Leading independent asset management company, United Plant Services, have unveiled an assertive new corporate identity in a launch designed to coincide with the firm’s investment in its new service vans.

United Plant provide asset maintenance in the mining, quarrying and waste industries. Working in partnership with their customers, they support HME assets on a nationwide scale, regardless of manufacturer brand.

Aligned with the company’s passion and ambition, United Plant have embarked on a ‘brand journey’, designed to reveal a strong and bold new look, which chimes with the business’s ethos as it looks ahead to the future.


Elaborating on the new identity, managing director, Greg Mulhearn said: ‘Our contemporary brand concept is based on a shield and has been designed to resemble United Plant’s ability to protect’, defend’ and ‘armour’ customers’ assets, whilst also having an important safety meaning to our employees and engineer network.

‘The definition of a shield was a natural choice when it came to the design. It demonstrates how we protect, by taking precautions to ensure safety; defend, by maintaining and preserving customers’ assets; and armour, by ensuring a ‘no compromise’ approach to guarding and safe working across all of our team.’

A significant element of the rebrand has been United Plant’s investment in its network of service vans; a striking new fleet of metallic grey vehicles along with the strapline – Asset Management.

‘As we continue on our journey, our strapline ‘Asset Management’ describes United Plant’s strengths and capabilities to deliver an enhanced service offering.  Furthermore, in line with our company’s safety strategy we have also developed our own safety logo, which will play an instrumental role in our culture of driving safety and best practise.’

United Plant are delighted to share their new look, which endorses the company’s professional approach and reflects their national capability. 

United Plant are currently exhibiting at Hillhead 2018, 26-28th June on the Spillard Safety stand (B33) at Buxton.


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