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2020 / 2021 Edition

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Terex Finlay award 3 Crown dealer status to UK dealers

Terex Finlay 3 Crown logo

Finlay Group (UK) and Finlay Scotland awarded Terex’s highest accolade

Terex Finlay have awarded their highest accolade to Finlay Group (UK) and Finlay Scotland - the 3 Crown Dealer Award.

Nigel Irvine, sales and marketing director, said: ‘The 3 Crown Program is designed to recognize and reward Terex Finlay dealers who are investing in their dealership and delivering a superior customer experience from sales through service and support.’

The 3 Crown Program has some key goals and objectives which:

  • Help create standards and expectations globally for all current and new distributor partners
  • Recognize dealers who continuously grow their capabilities and expertize
  • Differentiate our offering from our competition
  • Enhance training schools and improved support through new online tools
  • Reward those dealers who are investing in their Terex Finlay dealership and delivering a superior customer experience from sales through service and support.

The Terex Finlay 3 Crown Program is a balanced performance and customer satisfaction rating and reward program that involves all aspects of a Terex Finlay dealership. The 3 Crown Program focuses on four key areas of the Terex Finlay dealership operation:

  1. Terex Finlay machine sales and development
  2. Financial capabilities and performance
  3. Customer support and experience
  4. Business development and process.

The Terex Finlay dealers are audited and scored on a quarterly basis and achieve points for growth and improvement in the four key areas. The 3 Crown rating system is designed to be accessible by all dealers regardless of the size or location of dealership.

Paul O’Donnell, global business line director, said: 'On behalf of Terex Finlay I would like to congratulate Finlay Group (UK) and Finlay Scotland for the hard work and effort they have put into their businesses to improve the customer’s all-round experience of the Terex Finlay products.’ 

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