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Sandvik meet distributors face to face again

Factory tour

Mobile Crushing and Screening host distributor conference for EMEA and APAC territories

SANDVIK Mobile Crushing and Screening recently held their annual distributor conference in Ireland for the EMEA and APAC sales territories, welcoming many new distributors to the team face to face for the first time, to collaborate and share their future business strategy.

The theme of this year’s conference was ‘Make the Shift’, in line with Sandvik’s group strategy. With a focus on future product development, digitalization, and sustainability, members of the management team provided a business update on the Mobiles’ strategy, before representatives from the sales and product teams presented the latest Mobiles’ offering, including a future product roadmap.


The event, which was spread over two-and-a-half days and was the first face-to-face meeting to be held for the past couple of years, provided the perfect platform to introduce new members to the Mobiles’ management team and welcome many new distributors onboard.

During the event, open market sessions and workshops took place on key topics, which encouraged smaller group discussions and the opportunity for questions to develop and anchor key activities to grow the business in 2023.

On the second day, attendees were taken to Sandvik’s Centre of Excellence in Ballygawley for a Product Fair, at which core models and new aftermarket offerings were on display with product specialists on hand to answer any questions. This was followed by a factory tour to give new distributors an overview of the production facilities, as well as an update for established partners. Attendees also enjoyed social activities in the evening to encourage networking and team building.

Mattias Markusson, territory sales manager for EMEA and APAC, said: ‘I was delighted with the level of engagement and interaction at the conference. Meeting our distributors face to face is vitally important to build and strengthen partnerships. It gave us the opportunity to present our future product developments and to gain valuable insight and market feedback from them on key areas to develop. We have made great progress in aligning our goals and we look forward to putting these plans into action in 2023.’


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