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Rokbak expand US dealer network

Rokbak continue to grow their dealer network in the US with a new partnership with Alpha & Omega Equipment Sales and Rental
Rokbak continue to grow their dealer network in the US with a new partnership with Alpha & Omega Equipment Sales and Rental

New partnership established with Texas-based Alpha & Omega Equipment Sales and Rental

ROKBAK have further expanded their US dealer network by partnering with Alpha & Omega Equipment Sales and Rental – one of Texas’ leading providers of construction equipment. 

Alpha & Omega will bring both the RA30 and RA40 articulated haulers to their customers in Lubbock and Midland-Odessa, Texas, who work in industries including construction and mining. 


‘Rokbak haulers complement our current construction equipment lines,’ said Jackie Johnson Sr, chief executive officer of Alpha & Omega. ‘The trucks look great and there’s a real quality to the build. 

‘In Texas, there is more than US$35 billion of infrastructure projects that will be awarded in the next two quarters. We’ve already had multiple requests for these haulers and we’re confident that the RA30 and RA40 will contribute to the success of our customers’ projects and allow us to enter new markets – such as the infrastructure industry.’

Around 60% of the machines that leave Rokbak’s Motherwell factory, in Scotland, head across the Atlantic to customers in America. The US is leading articulated hauler demand with huge infrastructure spend and significant construction activity around house and road building.

The total articulated hauler market for North America is usually around 3,500 units, although 2022 closed out with an expectation-defying 4,000 units. North American customers currently account for nearly half of the total market, which was just over 9,000 units in 2022.

‘As we’ve seen in multiple territories, the Rokbak rebrand has led to accelerated demand in North America,’ said Rokbak regional sales manager Dan Meara. ‘And with that level of interest in our products, expanding our dealer network and partnering with reputable dealers like Alpha & Omega is key to getting our haulers working for even more customers. 

‘Like Rokbak, the Alpha & Omega team is committed to excellent customer service and support. Rokbak customers will benefit from the complementary product lines Alpha & Omega provide, such as excavators, as well as the company’s high standards and dependability.’


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