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Red Rhino appoint new UK dealer

Red Rhino machine
Red Rhino bring Russells on board to help grow UK equipment sales

Family-owned Russells to supply mobile compact crushers and screens in the country

LINCOLNSHIRE-based Red Rhino have widened their market reach after signing a new partnership agreement with UK construction, groundcare, and agriculture equipment distributors Russells.

Red Rhino’s product range includes crushers suited to small-scale construction and demolition projects, as well as larger remote-controlled crushers and screeners with the ability to crush and reprocess materials such as concrete, brick and other building waste into reusable construction products.


The business, which manufactures its products in the UK, has enjoyed significant growth over recent years and continues to attract new customers worldwide. The compact equipment manufacturer is now looking to expand further and has appointed UK machinery distributor Russells to support further growth.

Established in 1921, Russells are a family business with offices in Yorkshire, Northamptonshire, and Derbyshire. Having already placed orders, the new partnership – which began on 1 January 2023 – will see Russells start taking delivery of new Red Rhino machines during January and February with a planned increase of sales and intake phased throughout the year. This will benefit both businesses’ ambitious growth and plans within new markets.

Laura Winfield, director of Red Rhino, said: ‘Partnering with Russells only helps to enhance our reputation. Russells is a trusted name in the industry which people respect. Our values very much align, with both businesses being family owned, so we knew once we sat down together that this was a relationship with real potential. We’re delighted to welcome Russells onboard as our new exclusive UK distributor and look forward to a long and fruitful relationship.’

Jim Nash, group sales manager for Russells, added: ‘We are always looking for new and exciting franchises. Our current drive into renewables for the construction industry has driven our passion to facilitate a greener future. Our partnership with Red Rhino is a logical step. Recycling [waste materials] is high on the agenda for the construction industry and other trades, and Red Rhino have the solution with their outstanding range of machines.’


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