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New organizational structure for Doosan

Martin Knoetgen

Doosan Infracore Construction Equipment introduce new organizational structure and strategy

DOOSAN Infracore Construction Equipment (DICE) have announced a new organizational structure designed to strengthen product orientation and customer focus, reduce complexity, and empower employees with clear accountability.

The company is also aligning the organization’s structure to better focus on the varying needs of both Compact and Heavy equipment markets. The changes will take effect immediately.


A key change in the aligned structure is the creation of four business units: Heavy, Compact, Parts and Global Business.

Each of these business units will incorporate design, manufacturing, marketing, sales, human resources and product support for the entire value chain, in order to increase accountability and drive global growth as well as profitability.

The Heavy business unit will be led by Martin Knoetgen, president DICE EMEA; newly elected vice-president Jose Cuadrado will head the Compact business; the Parts business unit will be led by newly elected vice-president Fabien Portier; and vice-president Norbert Donaberger will lead the Global Business unit, including Montabert, Geith, Bobcat telescopic handlers and the Bobcat factory at Pontchateau.

The alignment also introduces four shared functions: Sales & Customer Solutions; Supply Chain & TQM; Finance & IT; and Human Resources & Internal Communication.

Vice-president Giuliano Parodi will head Sales & Customer Solutions; Sourcing, Supply Chain and TQM & Operations Excellence have been integrated as one function led by vice-president Alvaro Pacini; vice-president Jean-Philippe Dara will continue to lead the Human Resources department and expand his role to lead Internal Communication; and chief financial officer Astrid Rahn will expand her role to also lead the IT department.

Doosan will also be transferring the Compact business management of CIS territories to EMEA in Belgium, and the Heavy business for the Middle East and Africa territories to AP/E in Korea.

Commenting on the changes, Martin Knoetgen (pictured), president of DICE EMEA, said: ‘In order to better position ourselves for long-term success in a challenging global economy…we are focusing on our business relations, supply chain and speed to market.’


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