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New head of sales for Rygor Plant

Tony Reeves, Rygor Plant’s new head of sales
Tony Reeves, Rygor Plant’s new head of sales

Machinery and markets specialist Tony Reeves joins UK’s first and largest XCMG franchised dealer

RYGOR Plant, the UK’s first and largest franchised dealer for Chinese construction equipment giant XCMG, have announced the appointment of Tony Reeves as head of sales.

Mr Reeves brings with him more than 25 years’ experience in specialist roles with businesses such as Hyundai, Promac Solutions, and Miller UK in the UK, and also on the other side of the globe with Clark Equipment New Zealand Ltd.


Since starting his career in the late 1970s, Mr Reeves has gained first-hand experience of machinery and repair and has continued to build impressive technical and product knowledge. He will head up Rygor Plant’s sales team and says he is excited to be able to ensure Rygor Plant customers receive the highest possible return on investment.

Rygor Plant have the largest XCMG territory in the UK, stretching from Somerset to Shrewsbury, across to Lincoln, down to London and across to Bristol, supplying and maintaining the full XCMG earthmoving product range.

Commenting on his new role, Mr Reeves said: ‘The XCMG brand is new to the UK marketplace and there’s lots of positive buzz around the huge capability of their industry leading products, so I can’t wait to support my team as they showcase the full range.

‘As a business, Rygor Plant is an equally exciting venture for me professionally. It’s a forward-thinking and dynamic business, and although it’s a new player in the plant machinery sector, its team is exceptional, dedicated, and incredibly knowledgeable.

‘It’s an exciting time, and I’m looking forward to expanding our team and building, developing, and nurturing relationships with our existing customers, and building profitable, long-standing partnerships with new customers.’

Rygor Plant commercial director Rish Channa said: ‘We know without a shadow of a doubt that Tony’s wealth of knowledge of both the UK’s and worldwide marketplace, combined with an emphasis on growth, development, and account management, will ensure our customers receive the highest-quality service level and return on investment possible, to positively impact their own businesses.

‘Tony is a real asset to Team Rygor, not only for his unique understanding of plant products and machinery, but also his in-depth knowledge of what it takes to be a successful construction business. The needs of our customers come first, and we know Tony’s unique perspective means he’s the best person for this important role.’


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