LRS appoint new national sales director

Shane McCormick to drive strategic growth and customer engagement at Long Rake Spar

LONG Rake Spar (LRS) have announced the appointment of Shane McCormick as national sales director, underscoring the UK decorative aggregate supplier’s commitment to investing in leadership that drives not only commercial performance, but also a culture of continuous improvement and engagement across the organization.

Mr McCormick, who has held the post of national sales manager at LRS since joining the organization in 2023, was appointed to his new role on 1 May 2025. As national sales director, he will lead the company’s sales strategy, set key business objectives, and build strong, collaborative relationships with both new and existing customers.

Providing enhanced support to both the external and internal sales teams, as well as to the board of directors, Mr McCormick will play a pivotal role in reinforcing the company’s focus on three core pillars: strategic development, people growth, and employee engagement.

LRS say the appointment marks a strategic step forward in strengthening the company’s commitment to sustainable growth and market leadership.

‘We are delighted to welcome Shane to the senior leadership team,’ said LRS owner/managing director Trevor Broadhurst. ‘His expertise and vision will be instrumental in laying the groundwork for continued success and innovation in our business.’