Lagan and Whitemountain rebrand as Breedon Ireland

Breedon say time is right for more unified approach to simplify the brand and provide clearer communication

AS from 1 May 2022, Whitemountain Quarries Ltd, Lagan Asphalt Ltd, and Lagan Materials Ltd have rebranded as Breedon Ireland.

Since their acquisition in 2018 when this family of Irish companies became part of the Breedon Group, their materials and contracting divisions had continued to operate under the Lagan and Whitemountain brands.

Now, say Breedon, the time is right for a more unified approach, combining all talent, knowledge, and expertise by working together as one, the main goal being to simplify the brand and provide clearer communication to all stakeholders.