Hanson Exploding the Myths at Ecobuild
Company to illustrate role of heavy building materials in helping construction industry reduce CO2 emissions
HANSON UK have developed ‘Modern Masonry’ as one of the key attractions at Ecobuild 2011, to illustrate the important role heavy building products play in helping the construction industry reduce carbon emissions.
The interactive feature will use the theme ‘Exploding the Myths’ to demonstrate the ways in which a balance can be achieved between the materials used in construction and their impact on the natural environment.
It will focus on the key issues that influence the development of the built environment from the construction materials used, the life cycle of buildings, conversation of natural resources and thermal mass.
Having recently achieved the Carbon Trust Standard across all business lines, Hanson believe they are well placed to promote the role that low-carbon construction has to play in cutting emissions.
Paul Lacey, the company’s national marketing manager, commented: ‘We hope to show visitors how heavy building products can create a continuous and sustainable circle of construction.
‘The feature will demonstrate how ecologically intelligent materials are at the heart of the way in which a regenerative, or ‘cradle-to-cradle’, concept is being introduced into construction.’
The Hanson UK feature will be separated into five zones:
- Biodiversity – showing how biodiversity action plans can protect the native landscape and increase biological diversity before, during and after mineral extraction required for construction raw materials.
- Reducing CO2 emissions – through the use of alternative fuels in production, strategic investment, management of virgin resources and manufacturing efficiencies.
- Innovation – of products and systems to provide sustainable, low-energy and long-life solutions for buildings.
- Setting the standard – showcasing buildings that meet and exceed regulations laid down in BREEAM and the Code for Sustainable Homes.
- Reuse and recycling – how concrete and masonry products can be reused or up-cycled in the building process.
Ecobuild 2011 will take place from 1–3 March at ExCeL, London.