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Finning roll out CUBIQ dealer services portal


Free-to-access web-based service put essential Caterpillar asset data all in one place

FINNING UK & Ireland have now rolled out their CUBIQ dealer services digital platform to users, bringing together key equipment data for their Caterpillar assets, from parts ordering to invoices and service records.

Free to access, the web-based service brings together equipment, parts tracking, and performance data into one intuitive platform which is both mobile and tablet optimized, so users now have powerful digital asset management services at their fingertips.


The platform, part of Finning’s drive to support the construction sector in putting technology first, allows users to view critical data including location of assets, inspection reports, fault updates, and fluid analysis. It also offers the facility to view key documents associated with parts and equipment, such as warranties and customer value agreements.

Nathan Banks, digital lead for Finning, said: ‘CUBIQ dealer services is a self-serving customer experience platform which digitizes many touch points into one place. This free-to-use platform serves as a one safe source of information, where a customer can see machine-related data and insights, and access information such as the status of parts orders, as well as downloading invoices. The functionality roadmap is dynamic with more features to come.

‘Customers can customize their dashboard to give them the most important information they need and can export data from it, and it brings together all the links they need to access other Cat services so they don’t need to login to multiple websites.

‘It’s a great way to bring the customer closer to critical information about their assets, which means they have the data to make the best possible decisions. For example, users who also subscribe to Finning and Cat integrated equipment management technology can see fault codes in real time, allowing them to react quickly, minimizing downtime.’

Parts ordering in the platform includes the ability to follow the status of orders all the way through to delivery. This means customers can quickly identify when parts will be delivered and invoiced, saving time chasing by email or phone.

Longstanding customer Stuart Ameer-Ali, regional fleet manager for the South West at Aggregate Industries, has been using the platform for a number of months. He said: ‘We’re a massive Cat customer with 70–100 machines within my region alone, so I find the CUBIQ dealer services platform useful. I have all the links I need in one place to access services like and Cat Inspect for example, and I don’t have to use multiple logins – which is great.

‘It also saves me a lot of time because I can look up service records, track parts deliveries, check the status of those orders and download the invoices as well – we don’t have to call and request them. There’s lots of other really good information on there too, for example I can find oil sampling reports, check where a machine is working and what hours it has done. Most manufacturers don’t offer all that in one place.’

Development of the platform is ongoing, driven by customer feedback, and is available to all Finning customers with new or refurbished machines or who simply want to buy parts, track their orders, and access their invoices.

Nathan Banks added: ‘CUBIQ dealer services is an industry-leading platform and an important step in digitization, not just for Finning, but for our customers too. It will continue to get bigger and better in connecting customers to what they want, when they want it.’

The platform was initially launched in Canada before coming to the UK & Ireland and is expected to expand with up to 500 active users being added per month this year.


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