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Customer-centric leadership restructure at Hewden

Kumar Bhamidipati

Company appoints new marketing director and three sector-focused sales directors

NATIONAL equipment and crane hire firm Hewden have appointed Kumar Bhamidipati as marketing director, along with a number of other senior appointments, as part of a sales and marketing realignment designed to drive market growth and a more customer-centric approach.

Mr Bhamidipati (pictured) brings with him more than 20 years of international experience with Hilti, Racold and Elco, as well as a track record in delivering business results. He will be responsible for marketing strategy, product management and sales support.


The move coincides with a broader leadership restructure which sees the appointment of three new sales directors – Steve Smith, Industrial & Infrastructure; Lucy Furnival, Construction; and Jeff Schofield, Events – to give Hewden a more sector-focused market approach.

Mr Bhamidipati will work closely with each sales director in implementing company strategies and ensuring the optimum value proposition for each market segment.

Chief executive officer Adrian Murphy said: ‘Hewden is rapidly evolving into a far more customer-centric business. This new structure will enable customers in the markets we have targeted to be clear about what innovation, value and choice means for them when dealing with Hewden.

‘Hewden is a business with incredible resources, not only in terms of the vast number of products we stock, but more importantly the people and the experience we have across our network. This new structure will help leverage those resources further, ultimately making it easier for customers to do business with us.’


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