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Colas improve fleet safety with Samsara

Samsara dash cam

Company improves fleet safety with innovative artificial intelligence dash cams from Samsara

COLAS Ltd are partnering with connected operations cloud specialists Samsara to improve fleet safety. With Samsara’s video-based safety solution, Colas aim to leverage artificial intelligence (AI) dash cams, driver coaching tools and actionable data to establish a world-class fleet safety programme.

Alongside Colas’ existing SAID+ programme of annual driving behaviour training, Samsara’s AI dash cams and driver coaching tools will help reduce accidents, prevent false claims, and lower operating costs.


The video-based safety solution uses advanced AI technology and g-force accelerometer data to provide various insights – distracted driving detection, harsh braking and acceleration, tailgating etc – to fleet managers in real time, all of which can be used to help prevent accidents.

This technology helps to improve driver behaviour through audible in-cab alerts that highlight high-risk behaviours and events. Safety reports and easy-to-use workflows, such as driver safety scores and risk analyses, also allow driver coaching at scale and incentivize safe driving.

By using the Samsara driver mobile app, Colas can also establish driver-centric gamification and create rewards programmes for employees.

Colas executive director Faical Lahmamsi said: ‘Following our successful trial of the innovative Samsara technology, we are delighted to be working with them to take our driver safety to the next level. It will enable us to coach and support colleagues in improved driver behaviour as well as giving us a standardized approach to incident review and driver monitoring.’

In addition to building a fleet safety programme, Colas will leverage Samsara’s connected operations platform to gain real-time visibility across the fleet, ensuring greater productivity through fuel and maintenance planning, asset and equipment monitoring, and cost reduction, including the ability to defend legal and insurance claims, protecting employees, the business, and public safety.’

‘As companies continue to accelerate their digital transformation efforts and look for tools to increase the safety of their operations, video-based solutions that leverage AI to automate the detection of unsafe behaviours will make a significant impact,’ explained Philip van der Wilt, vice-president of EMEA at Samsara.

‘We’re thrilled to be working with Colas and look forward to providing them with the insights and real-time data they need to keep their drivers safe.’


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