Chicago Pneumatic launch new website

New online platform makes it easier for customers to find the right power tool for the job

CHICAGO Pneumatic have launched a new website (www.cp.com) to make it easier for customers to find the right tool for the job within their extensive portfolio of power tools, construction tools and compressors.

In addition to a fresh look and more modern design, the website features new content and improved site architecture for an enhanced browsing experience.

Eva Marie, global communication and brands manager at Chicago Pneumatic, explained: ‘Our new website is fresh and intuitive, and has been created to improve our relationships with customers online. It acts as a one-stop resource by providing useful and timely information and is capable of learning customer preferences to help them choose the best tool for the job.’

For example, from the Power Tools landing page, users are able to use one-click navigation to find a specific product, access expert advice, locate their nearest distributor or browse an online catalogue.

There is also a quick-search function to help visitors pull up relevant information using a keyword or product reference number.

The Power Tools section also hosts a wealth of information to support customers in their buying decision. The Expert Corner section contains everything from top tips on product selection to maintenance advice, as well as information about the correct use and application of power tools to protect operator well-being.

Other helpful sections include a geolocator, latest news and events, and contact information.

Chicago Pneumatic say the website has been designed for ease of use and speed of access, regardless of whether it is browsed from a laptop, desktop, tablet or mobile phone.

It is also more responsive to local customer needs, with useful information for customers in 14 countries – Brazil, China, France, Germany, India, Italy, Korea, Mexico, Nordic/Baltic, Russia, Taiwan, Turkey, the UK and the US – and content available in 10 different languages.