CESAR scheme reaches half-million landmark
500,000 construction and agricultural machines now fitted with security marking system
THE CESAR (Construction Equipment Security and Registration) scheme has reached a major milestone in its rollout across the construction plant and agricultural machinery industry. In November this year, the 500,000th machine fitted with the security marking system rolled off the production line.
The CESAR scheme, powered by security specialists Datatag and owned by the CEA (Construction Equipment Association) and the AEA (Agricultural Engineers Association), was launched in 2007 to combat machinery theft across the industry.
Today, more than 85% of new construction and agricultural machinery in the UK is fitted with the system as standard and the scheme has gone from strength to strength thanks to the introduction of the new Emissions Compliance Verification (ECV) product.
The scheme can now be used for security and emissions identification and also asset management. It is this evolution of the original scheme that has enabled CESAR to reach this half-million milestone, say its owners.
Dave Luscombe, the CEA’s head of special projects, commented: ‘When the scheme was launched back in 2007, the idea that we would one day achieve half a million pieces of construction plant and agricultural machinery protected with CESAR, was just a dream for everyone involved.
‘Today we can all celebrate that dream becoming a reality and I would like to thank every one of our manufacturer members for the support that they have shown for CESAR over the years.’
Kevin Howells, managing director of Datatag, added: ‘Our technology has been supporting the scheme for nearly 15 years and has helped to create a proven deterrent for theft of construction and agricultural machinery. This milestone is an outstanding achievement, and we look forward to celebrating the 1,000,000th machine in the not-too-distant future.’
The CESAR scheme’s success in deterring theft comes from the multi-layered technologies supplied by Datatag. These include the now-iconic and uniquely numbered tamper-evident triangular ID plates, hidden RFID transponders, microscopic Datadots, and a unique forensic DNA solution.
Once fitted, these technologies are almost impossible to remove successfully and, when recorded on Datatag's secure database, are accessible to the police 24 hours a day, seven days a week, allowing them to identify any machine at the roadside night or day.
A further benefit to customers of brands fitting CESAR to their machines is that many leading insurers provide insurance premium discounts of up to 20% off for all protected and registered equipment.