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CBL appointed as full-line Case dealers

CBL appointed as full-line Case dealers

Case Construction Equipment look to strengthen UK market share with another dealer appointment

FOLLOWING hard on the heels of the recent announcement of a new dealership in Scotland, Case Construction Equipment have announced the appointment of another UK dealer, this time in the South.

Construction equipment specialists CBL will provide full-line sales, parts and service from their sites in Bristol, Newbury and Maidstone. This latest move by Case follows the appointment earlier this month of Hodge Plant as a full-line dealer north of the border.


As part of their commitment to this new collaboration with Case, southern-based CBL have strengthened their existing sales team to seven. They will be supported by the company’s existing team of engineers who operate from all three sites.

‘We’ve been looking for some time to expand into heavy-line business. The feedback we received from existing Case dealers about the products, their reliability, quality and fuel efficiency was outstanding, and made our decision process very easy’ said Charlotte Barford, managing director of CBL (right of picture).

‘Case is a premium construction equipment brand, and our aim is to look after existing customers and to rebuild the success of the Case brand in this territory. We will provide 100%, support to this brand, which will also include taking on existing warranties.’

She continued: ‘We have the experience and an established base to work from. This combined with the investment we have made in our facilities and in bringing on board the right people, ensures we are in very strong position to grow this business.’

Rick Morris, network development manager with Case Construction Equipment, said: ‘We are absolutely delighted to be working with this company. The combination of experience, expertise and their proactive approach makes them the perfect partner.’

Scott Freeman (second from left), business director with Case Construction Equipment, commented: ‘The southern areas which CBL will cover are extremely important for the development and growth of market share for Case. CBL will enable Case to grow and truly show customers the excellent benefits of the products we have – fuel efficiency and product reliability in particular.’

Mario Gasparri (second from right), brand president with CNH Industrial Construction Equipment, added: ‘I am sure we have found the right partner to speed up the success of the Case brand in this area of the UK. They have the right entrepreneurial skills and resources to make Case the ultimate choice for excavator and wheel loader customers.’


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