Case strengthen UK dealer network

CASE have announced a number of dealer developments in the UK aimed at strengthening the company’s position in the market as part of a drive to double UK market share within three years, a target set in January 2006 by George Russell, Case Construction Equipment vice-president (Europe, Africa & Middle East).

M&M Plant, a start-up company based near Launceston, now have the dealership for Cornwall and Devon, with Dorchester-based Bredy Construction, a new division of Bredy Agricentre, taking over responsibility for Hampshire, Somerset, Wiltshire and the Isle of Wight. Norwich-based FT Construction are taking over responsibility for Essex in addition to East Anglia, while north of the border Gammies Ground Care & Construction, another new-start company, are taking over the regions of Angus and Aberdeenshire from CPM Plant.

Saville Tractors Ltd, the UK’s largest Case dealers, are taking on responsibility for Gloucestershire, Oxfordshire, Northamptonshire and Bedfordshire in addition to their existing regions covering the Midlands and a large part of Scotland. Savilles will also establish Saville Case Rentals, a new rental facility that will exclusively offer Case backhoe loaders, telehandlers and excavators through their existing branches.

Commenting on the dealer developments, Kevan Dowse, marketing director of Case Europe, said that with the exception of London and the South-East, Case now have in place a dealer network able to deliver services and support as close as possible to the customer. He added that an announcement about London and the South-East will be made in the near future.