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Case CE launch new online product configurator

Case online product configurator

Latest online tool provides detailed information and greater visibility into machinery options

CASE have added a new online tool to their website that allows customers to configure their own machines with just a few clicks. The product configurator has been designed to provide detailed information and greater visibility into all the company’s machine options before contacting the dealer.

The new product configurator, which is already available for the UK and Italian markets and will be expanded to other countries in the near future, also simplifies and shortens the buying process thanks to a more automated quoting procedure.


The tool provides access to the entire line-up of Case equipment from both the heavy and compact lines. Customers can select the product segment they are interested in and then choose the machine that best suits their needs from the models available.

The product page is divided into sections, each dedicated to a significant part of the machine: cab; engine and transmission; hydraulics; attachment; tyres/wheels; and tracks/chains.

There are also sections for the homologation data and for the special attachments and options available. In each section customers can review the factory configuration and standard features and analyze all the possible customizations. This facility allows them to change the standard configuration and select the most appropriate features to meet their needs.

The product configurator interface is designed to be intuitive and extremely easy to use. When the process is completed, customers can review/edit their customized machine or add more models before sending a quotation request.

Customers send a quotation request through a simple contact form, where they can add comments or questions and specify whether they have a vehicle to trade in. In addition, a built-in dealer locator map helps users to quickly locate and get in touch with their nearest dealer.

The new Case online product configurator is compatible with mobile devices and tablets to offer the maximum level of accessibility.


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