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CASE appoint new head of sales and marketing

Nicola D'Arpino

Nicola D’Arpino appointed as CASE Construction Equipment’s new head of sales and marketing for Europe

CASE Construction Equipment have appointed Nicola D’Arpino as head of sales and marketing for Europe.

Following a 16-year career within the CNH Industrial Group, Mr D’Arpino (pictured) brings a wealth of knowledge to this role from his work within the construction industry.


He will succeed Jose Cuadrado, who is moving to take the position of vice-president of aftermarket solutions for CNH Industrial.

Mr D’Arpino’s appointment follows changes to CNH Industrial’s Global Executive Committee in January 2019, as the organizational structure is enhanced to focus on five global operating segments: construction, agriculture, commercial and specialty vehicles, powertrain, and financial services.

The construction segment continues to be led by president Carl Gustaf Göransson.


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