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2020 / 2021 Edition

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Case appoint new brand president

Carl Gustaf Göransson

Carl Gustaf Göransson appointed to manage CNH Industrial’s construction equipment businesses 

CASE Construction Equipment have appointed Carl Gustaf Göransson as brand president for CNH Industrial’s construction equipment businesses and president, construction equipment products segment.

Mr Göransson, who will also become a member of the group executive council (GEC), the highest executive decision-making body within CNH Industrial outside its board of directors, takes over in these roles from Richard Tobin, chief executive officer of CNH Industrial, who has been managing the company’s construction equipment businesses on a temporary basis.

Mr Göransson joins CNH Industrial with more than 25 years’ experience in the construction equipment industry, having held roles of increasing seniority within Volvo Construction Equipment and, most recently, Cargotec Corp., where he served as senior vice-president of sales, markets and services for the Hiab brand.

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