A revolution in heavy equipment customer service

Vehicle Vision to bring personalized video and apps software to the heavy equipment sector at Plantworx 2019

VEHICLE Vision, the developers behind the pioneering Audi Cam service for Audi UK, will be bringing their innovative personalized video apps and software to the heavy equipment sector at Plantworx 2019, which takes place from 11–13 June at the East of England Arena, Peterborough.

The use of video in car dealerships has revolutionized the automotive franchised marketplace, in the industry’s quest for clarity and transparency in its customer relationships. Many car owners will have received a personalized video from a dealership workshop or sales showroom over the last few years.

The app and internet browser-based software has simplified the service and repair process, broken down the barriers between the workshop environment and the customer, and, in the age of online research, delivered personalized video that supports the customer through the buying process of big-ticket items.

Vehicle Vision Service is used in repair environments (workshop, yard, on site etc) to send equipment managers and/or owners personalized video presentations of engineer’s inspections, explaining any work that needs to be carried out. The customer can review their video and approve any recommended work online with confidence.

Sales departments can use Vehicle Vision Sales to produce dynamic, personalized video presentations of used or new equipment viewable anywhere, anytime and on any device; bringing the showroom to customers, confirming more appointments, increasing distance sales, and creating trust and confidence in the sales process.

Now, a prominent heavy equipment distributor in the UK and North America is using these tools to maximize the business opportunity and simultaneously enhance levels of trust and credibility.

Vehicle Vision’s managing director, Steve Dean, said: ‘We have been encouraged by positive signals in the heavy equipment sector. We are seeing the same trends as we did within automotive, where customer acceptance to seeing something presented on video has led to a rise in satisfaction and sales. It’s only a matter of time before video becomes a staple of service and sales in the heavy equipment sector.’

The theme of building trust and demonstrating transparency is common across multiple industries, including automotive, construction, utilities and repair, where it has become the norm for many service and sales providers to quickly and easily show their customers rather than just telling them.

Since its launch in 2012 to the automotive sector, Vehicle Vision is said to have delivered strong return on investment and been proven to increase customer satisfaction for dealers, distributors and OEMs. It has also boosted the sales of parts and labour and increased sales enquiry conversions.